WeChat ID :
Login/Register
Posted on 13 Apr 2025
25224
Many agents think
this skill is the most fundamental one they must have.
Most people probably think of "sales skills."
.
Many people attend expensive sales courses,
hoping that what they learn
will help them generate higher income.
.
But being able to use sales skills fluently
doesn’t come just from taking a course.
Because most sales courses
teach conceptual frameworks,
for you to apply in real situations.
There’s no simple “memorize step 1-2-3” approach.
.
In real-life situations,
no one knows how the buyer or seller will act.
So you need to be ready to handle all scenarios
and all possible moves.
.
Effective sales skills
come from practice until mastery.
You need a lot of real cases
so that the knowledge you gained
gets ingrained deeper than your cerebellum,
until it becomes instinct (almost a “second nature”).
.
But actually,
sales skills alone won’t work well
without a skill called "analysis."
.
Many times...
in real negotiations, unexpected things happen.
Those with less experience
can’t solve immediate problems effectively.
.
Analyzing the counterpart is crucial
to turning a losing game into a winning one instantly.
.
Take this real example:
A junior agent came to ask for a solution
during the final negotiation stage.
They needed to find common ground between buyer and seller.
The buyer wanted to buy at 11 million.
The seller wanted to sell at 11.5 million.
The gap was only 500,000.
.
Many people would think
this is the moment to use some "super sales skill"
to persuade the buyer
to raise their offer.
.
But no.
In reality, this case needed talking to the seller instead
to close the deal.
.
I gave a key sentence — a “high-value line”
for the junior agent
to relay to the seller.
.
Two hours later,
the owner agreed to adjust the price,
and they closed the deal at 11.5 million smoothly.
.
See?
Even with great sales skills,
if you can’t analyze the situation
or use them on the right party,
the deal won’t happen anyway.
.
For me,
“sales” is just a tiny needle —
like poking a basketball
that’s spinning on the rim to make it drop in.
That’s why I put more weight on “analysis.”
.
But whenever I need to pick up that needle,
it means I must hit the “critical point” directly.
When you do it right,
the counterpart immediately agrees —
that’s what it means to use sales skills
effectively.
.
P.S. To the owner of this case: please bring me a Starbucks card as an offering.
.
Join the discussion at
