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One of the hottest real estate investment methods right now
is an approach that doesn’t take much time
and offers satisfying returns.
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These days, there’s a flood of investors jumping in —
whether seasoned veterans or newbies.
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Many people have become coaches,
teaching newcomers how to invest in real estate through flipping.
Those who join this circle are called Flippers.
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Let me clarify first:
There’s no right or wrong here.
It depends on your perspective.
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The seller might think:
“They’re pushing my price down so much — I could sell it myself!”
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Meanwhile, the flipper might think:
“This is business.
If there’s no profit gap, why bother?!”
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But when owners urgently need cash to reinvest in business,
or are tired of paying mortgage installments and want to be free,
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or when a couple breaks up and sells shared assets to split up cleanly,
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or when it’s a family inheritance,
and the heirs need funds to start over —
there are many reasons.
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As long as supply and demand exist,
the flipping world will continue.
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Don’t criticize flippers for taking advantage of people's hardship.
They’re running a business.
They want profit.
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One major image people have of flippers is about price cutting.
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Of course, flippers already have a target price in mind,
after calculating renovation costs,
sometimes including transfer fees.
They already “crystalize” the figure before even approaching.
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It then depends on the seller
whether they accept this number.
That’s basically the overview.
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This intro was a bit long,
just to explain flipping for those unfamiliar.
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But there’s a new method that I need to warn everyone about.
This is manipulating price numbers to confuse and pressure owners.
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Here’s how it works:
There’s a group of people who contact owners to view properties.
Of course, they first discuss ballpark prices.
If the flipper is interested, they arrange a site visit.
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But at the actual site,
they start criticizing the property
to push the price down further,
going beyond initial discussions —
basically, “breaking your neck” in person.
This is already quite common.
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But the new tactic,
which I find completely unacceptable,
is this:
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They post renovated room photos on different marketplaces —
top websites or various social media platforms —
just minutes before meeting the owner.
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They quickly post fake listings showing the property (or so they claim)
at a much lower price.
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These posts are shown to the owner at the meeting to create confusion,
convincing them that:
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“A room this beautiful is selling at this price.
Your room isn’t even this nice — why sell at such a high price?
If you want to sell quickly, you need to lower to this price…”
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In reality, the photos are real,
but from some unknown project.
They slap them onto the targeted project page.
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But here’s where they got caught:
The actual owner did their homework on market prices.
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The balcony view was not like the photos.
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The floor plan shown wasn’t from that project.
When questioned, the flipper claimed it had been renovated,
so it looked different.
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Taking information from other projects
and presenting it as from the target project,
fabricating price and room quality to force the seller down —
this isn’t flipping anymore.
This is fraud.
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The fake posts were eventually reported and removed.
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Just imagine if the owner didn’t know project details well,
or didn’t know price data —
say, an ordinary local person with no expertise.
What would have happened?
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So, I’m warning all property owners.
And to those using such tactics:
Please operate honestly.
If you realize this now, stop it.
This industry is smaller than you think.
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