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Posted on 13 Apr 2025
68396
When someone asks for a property,
for example, a piece of land in the city —
whether it's a junior agent or a client —
please, I beg you, do your homework first.
Otherwise, you'll face questions like these.
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What do you want to buy it for?
What's your budget?
Where exactly is the location?
Don't just say "in the city."
Your definition of "in the city" might be Sukhumvit, Sathorn, Rama 9 —
but in my head, "the city" means Huai Khwang.
When are you ready to make a decision?
Who is the decision-maker?
(Is it really the person we’re talking to?)
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From question 1 — say it's for building a condo.
6.1. Will it be a high-rise or an 8-storey building?
6.2. What price per sqm do you plan to sell?
(This relates to land size and zoning laws.)
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From question 1 — say it's for building a house.
7.1. How many family members?
7.2. How many cars?
7.3. Where is the workplace or places you frequently travel to?
(This affects the usable space and house functions.)
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From question 1 — say it's for an office or business.
8.1. What kind of business?
8.2. How many employees / customers?
8.3. How many parking spots?
8.4. Any business constraints?
E.g., don’t want to be near dorms or crowded communities,
no one-way streets, no expressways nearby (noise concerns).
(This ties into the nature of the business and certain property laws.)
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There are actually many more questions,
but now you get an idea of how we question.
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If the client can answer more than 3 out of 4,
I’ll help find it.
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But if they can’t even answer half,
or just want me to "throw" options for them to look at first —
I consider that a shopping stage.
Go do more homework first,
then come back so we’re on the same page.
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Some might think I’m picky, arrogant, asking too many questions.
A client once asked:
"Why set so many criteria?
Just throw me options.
If I like one, I’ll ask for more details."
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Do you really like it,
when you send properties… they read,
but don’t reply?
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That’s because they don’t know how to proceed with you.
The proposals may not meet their needs.
The agent doesn’t understand what the client actually wants.
Or the client themselves has no clear vision yet.
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It’s not the client's fault if they have no clear idea.
But a professional agent must slowly dig it out,
tease it out, and truly understand the client's needs.
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Wouldn’t you rather send just 2-3 options,
and close the deal right there on-site?
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We never know how much information the client has,
what they've heard (right or wrong).
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We must craft questions, narrow the frame as tightly as possible,
and avoid working aimlessly,
like running inside a maze.
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Everyone has costs.
Everyone’s time is valuable.
Manage it well.
Starting with just a few questions
can lead to so many answers.
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Better to spend time in the beginning,
than drag it out later just because you "feel bad" losing a client,
yet never actually find what truly fits them.
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Don’t hesitate to ask.
Don’t be afraid to talk to rich people.
I see so many junior agents
hesitate to talk to wealthy people,
afraid to question those with high status or titles.
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Our goal is not to show class, caste, or social hierarchy.
It’s to align visions so we can do business together.
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What is the client actually looking for?
What do we have on hand?
Then see if there’s a match.
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Not one person avoiding the exit,
and the other ignoring the entrance —
how would you ever move forward?
Once we meet,
we must find the way out together.
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This is the secret to closing deals quickly —
faster than Auntie next door could even imagine.
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