Scent Sells: Create a Homey Vibe That Makes Buyers Reach for Their Credit Cards

One real estate selling technique is making a home feel homey and cozy—warm, peaceful, and comfortable—so that visitors want to claim it as their own, with trembling hands reaching for their credit cards. Beyond decoration,
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“Scent” also plays a crucial role
in easily conveying emotions to prospective buyers.
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Some may place diffusers or hidden perfumes around the corners of the house,
but fragrances often don’t last more than a few days. Keeping them running all the time, even when no visitors are scheduled, can be quite wasteful.
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So, another effective way to create an atmosphere
is by conveying emotions through the “smell of food.”

Warm up food that suits the time and ambiance
just before a client comes to view the property.
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For example: the aroma of freshly brewed coffee in the morning,
baking bread, croissants, or pastries,
the scent of melted butter filling the room during the day,
or the soft smell of mild food in the evening,
a hint of soap or shampoo in the bathroom,
fabric softener in the bedroom,
and the scent of leaves, grass, or trickling water in outdoor spaces.
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This technique helps potential buyers
feel the moment,
as if they’re already living in that house.
Once they’re emotionally immersed in the feeling—
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Don’t let them leave empty-handed!
Send them off with a signed reservation form ❤️❤️

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