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The Trap of Land Brokers

Many land brokers
keep complaining about dealing with “fake investors.”
Only brokers, no buyers.
Posting ads seeking real investors.
.

Sometimes, I wonder
are they living in a different dimension from us?
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From my experience,
there are a lot of investors.
And they all have strong purchasing power.
.

But when they decide to buy/lease/sell land on consignment
or engage in any property transaction,
they’re investing millions.
.

They need to consider it from every angle
before selecting any plot.
Yet many brokers
keep pushing land aggressively.
.

For example, an investor wants 2 rai in Bangkok.
But some brokers offer land in the provinces,
plots of 10 or even 100 rai.
.

The offered land doesn’t match the investor’s brief at all.
So how can the deal possibly close?
.

Some brokers think,
“Oh, they’ve got money,”
and start sending overpriced land
hoping for a lucky hit with a reckless investor.
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Let me share a key tip about pitching land:
Put yourself in their shoes.
.

Imagine you’re buying a plot.
Would you want a high price or a low one?
Everyone wants to buy low.
But most landowners
want to sell high.
So where’s the sweet spot?
.

To be a professional broker,
you must help the seller see the true market price of their land.
What’s the land’s potential?
What’s the going market rate?
If you’re more experienced,
you can even create a quick feasibility
and estimate the bank valuation yourself.
.

This helps determine whether
the owner’s asking price
is too high or fair.
.

If you’ve identified the true value
but the seller won’t accept it,
then you need to ask further:
How urgent is the sale?
.

If the answer is “not urgent,” “no rush,” or “at ease,”
then just file this case away.
No need to waste marketing budget.
.

You can use it as a price comparison tool
to help sell your target plots faster.
.

No broker wants to lower a seller’s price.
Because if the price drops,
the commission drops too.
.

But!!!!!
We must stay grounded in reality—not fantasy.
Some land prices are completely unrealistic,
marketed for years with no sale
because they were never priced properly in the first place.
.

Looking only at the 100-million or billion-baht figures,
dreaming of tens of millions in commission.
That’s just greed. Hello?! Wake up!!!
.

Try shifting your mindset.
Instead of offering expensive plots
full of high potential
hoping to hit a jackpot deal and retire,
.

Offer reasonably priced land
with solid potential.
Close real deals.
Earn smaller but consistent income.
Build long-term relationships.
.

A broker’s income
comes from prioritizing client benefit,
not self-benefit.
.

It’s a simple equation—
as simple as:
Savings = Save before spending vs. Spend before saving.
That’s all.
.

Many people still fail in this job,
not because of the investors,
but because of your own greed
which drives investors away.
.

Then you blame them as “fake investors” or “unclear.”
But the truth is—you couldn’t even tell
if they were real or fake investors to begin with.
So you end up blaming fate,
the weather,
the stars.
And the mindset of this profession
becomes all about “luck and chance.”
.

An investor is about to buy land for a business.
As a broker, you should study that business.
What factors drive their land selection?
What’s the top priority?
.

Some businesses focus on location.
Some on cost control.
Some need zoning permissions.
Others must align with specific laws.
.

If you understand their business clearly,
you’ll understand exactly what kind of land they need.
.

There are hidden hints in every order—
Not just location–size–price.
Every business has a unique demand
that even the investor might not be able to explain.
Only a professional broker
can decipher that need
and deliver the perfect proposal
that wins the investor’s heart.
.

A broker is not just a middleman.
Not just someone matching orders.
You are a missing jigsaw piece
who acts as both real estate consultant
and business partner.
.

To succeed as a land broker,

1. Understand land analysis.

2. Extract true market value.

3. Present professionally.

4. Understand what investors want—read their mind, know their business.
   .

4 simple steps.
That’ll attract serious investors into your orbit.
Change your thinking.
Change your approach.
And you’ll realize—
Investors are already all around you.
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Money in the air.
Investors are around you.

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Join the discussion at

https://www.facebook.com/Ex.MatchingProperty/posts/pfbid0AUs283YXArXeWwHcMRaUbWPbJZKqmsyCGzeiWWHdgSvhHAi36hgkWbU2MfwvmgNwl