The Three‑Way Junction Isn’t Always Unlucky: Overlooked Prime Location

The other day
I went to eat beef noodle soup around Town In Town
When I was checking the bill
the manager said
“The shop is at a three‑way junction but has so many people”
I replied
“Actually that three‑way junction is a good fortress, many misunderstand this”
And that is where this article comes from.
.
In Thai culture
when talking about a house located at a three‑way junction
the common image people have is
“haunted house”, “unlucky land” or “living there is bad”
These beliefs have been passed down for many generations.
.
Which causes quite a few people
to reject living or investing
in such a location
without even looking at the other side.
.
Yet the truth is
that “a three‑way junction”
does not only have disadvantages
If you understand correctly
it also has advantages
and certain suitability
that many have never thought of.
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1. Distorted beliefs versus real value
   The three‑way junction is labelled
   “ghosts pass”, “wind blows strong” or “bad energy collides at the house”
   These beliefs make owners usually sell land at prices lower than market
   In some cases pressed down by 15‑30%
   Although it has nothing to do with the real potential of the location
   It is a “Discount by Belief”
   a discount caused by belief
   not by real economic factors.
   .

2. Location advantages that many overlook
   #High Visibility
   Businesses located at a three‑way junction
   get more eyes of people passing by
   than deep‑alley locations.
   .
   #Traffic Flow
   Three roads converging
   means the opportunity to get customers
   from many directions at once.
   .
   #Easy Access
   Cars can come from many sides
   Goods transport is convenient
   Suitable for SMEs
   and shops that want a “prominent face”.
   .
   A clear example is
   a big corner café in the capital
   that people find without even searching Google Maps
   Including restaurants, cafés, clinics, pharmacies
   or offices
   that want to build an image so clients see them immediately.
   .

3. Commercial potential and business value
   Even though the superstition about the three‑way junction
   may make the land price suppressed
   compared to adjacent plots
   But in business terms this becomes an “opportunity”
   because investors can buy at lower cost
   then adapt for the business
   that wants a prominent location
   such as gas‑stations, convenience stores or sales‑offices of property projects
   that need a prominent front.
   .
   Seeing from this angle
   is using what is seen as a disadvantage
   and turning it into an economic advantage.
   .

4. Architectural and design dimension
   If you understand architectural design
   A house at a three‑way junction can be modified
   Whether by orienting the house
   so the main door doesn’t face the street directly
   Creating a barrier by trees or wall
   or designing the commercial building
   that uses the corner junction as a “selling point”
   For example beautiful corner buildings
   in Bangkok or big cities around the world
   many become landmarks
   with architectural identity.
   .

5. Suitable for who and for what business
   Entrepreneurs
   Those who do business that needs a prominent location, easy to see
   like cafés, restaurants, service businesses or showrooms.
   .
   Real‑estate investors
   Those who look for locations cheaper than market
   to renovate and lease out or resell.
   .
   Younger people who are not bound by old beliefs
   Home‑owners who want convenient commuting, good transport
   and not worry about superstition.
   .
   Organizations or businesses that need office space
   A three‑way junction helps staff and customers reach easily.
   .
   Therefore the misunderstanding about the “three‑way junction”
   makes many see only negatives
   Even though the benefits are clear.
   .
   If you analyse like an investor
   you will see that such a location
   is an opportunity hidden within beliefs.
   .
   When we shift perspective and understand usage strategy
   we’ll know that the three‑way junction isn’t a “haunted house”
   But a strategic point for commerce and investment
   that is apt for those who see the opportunity first.
   .
   Join the discussion at
   https://www.facebook.com/Ex.MatchingProperty/posts/pfbid099nPw5KVeBN3jpm8HHPNGa2nhxCJfjkgKB8FYpY2EBtwpVW759Q1ycb8emPAeJHgl