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Posted on 13 Apr 2025
33163
From the “not splitting the French fries bill” incident
To increasing business sales
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"I ordered French fries.
He still asked me to pay 89 THB for them in front of the staff.
Because he said I always order food and leave leftovers,
so he didn’t want to pay for it."
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This incident
seems to show the man’s stinginess.
But on another side,
the woman is falling victim to one type of restaurant sales tactic.
Today, we’re not here to dramatize this couple’s story.
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It may not be just about money.
It’s a lesson in spending psychology
that true salespeople should learn to apply.
This incident shows us the restaurant’s way of increasing sales.
And we will talk about sales strategies
that can generate more profit for businesses.
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#Summary of 3 techniques you must use to increase sales and profits
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When we sell products,
we must also do marketing.
Whenever a customer inquires about a product via inbox or at the store,
it means that
the marketing has already worked perfectly.
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How do we close the sale?
And while closing the sale,
how do we further increase the purchase value?
Today, let’s learn 3 strategies
for talking through inbox or in-store conversations
to boost sales.
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Here’s the thing...
The psychology of spending is that
once the first baht leaves the wallet,
the second baht leaves more easily.
There are 3 ways to close a sale and increase revenue.
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Up Selling — From regular French fries to a large pack that fills your hands
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Because if the customer is already paying 89,
why not pay 109?
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The principle is:
the customer has already decided to buy,
just add a little more value,
but the profit doubles.
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Once the customer has decided to buy,
we offer products
"in the same product group."
For example,
McDonald’s offering upsized fries and coke.
Buying an iPhone, then being offered more storage.
The principle is to highlight the value that makes customers feel it’s worth paying more.
Up Selling = Buy More
Selling more to the same customer
without chasing new customers.
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People are willing to pay for French fries,
but smart sellers
will make them willingly pay more,
and still feel it’s worth it.
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Cross Selling — Pay a little more for a complete experience
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The doctor may not split the fries bill,
but imagine if the girl asked, "Do you want to add nuggets?"
and the doctor nodded...
That’s Cross Selling closed unconsciously.
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After the customer decides to buy,
we offer "complementary products." For example:
Buying an iPhone — offered a screen protector.
Buying a GoPro — offered a selfie stick.
Buying coffee — offered whipped cream.
Buying shumai — offered steamed buns at 7-11.
The principle is to sell comfort (comfortable) and convenience.
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The key is selling "convenience"
and a better overall experience.
Because people are willing to pay for a "complete set."
And selling only one item = missing out on more than half the opportunity.
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Royalty Program — From walk-in customers to regular fans
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Good sales are not about one-time transactions.
It’s about making customers come back.
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Even though some relationships end over French fries,
a good business
must not end with the first sale.
Old customers = lower cost = sustainable profit growth.
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RP is a part of CRM.
CRM is collecting data and maintaining customer relationships.
How to create loyalty toward the product
so they continue to use it.
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You need to track customer usage,
track their behavior,
and offer special prices or promotions to old customers.
Because making a sale is not the end.
Making a sale is only the beginning.
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Old customers have marketing costs 10 times lower than new customers.
TV Direct is one company with excellent CRM.
RP plans include:
Membership cards
Point accumulation cards to redeem gifts
Setting a purchase threshold to receive rewards
Airline mileage programs
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Have you ever calculated your closing rate?
Examples of applying points 1-2-3 in a movie theater business:
Up Selling — Offering special or upgraded seats.
Cross Selling — Offering popcorn or drinks to enjoy during the movie.
RP — M-Cash cards from Major Cineplex.
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Therefore,
if you’re a business owner,
don’t let your sales stop at the 89 THB French fries.
Let it be just the starting point
of smart selling.
Then you’ll see that
once the customer decides to pay once,
it’s the golden opportunity to upsell
before we all realize
that maybe the fries shouldn’t be that expensive.
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Join the discussion at
https://www.facebook.com/Ex.MatchingProperty/posts/pfbid02jMMLyVr35Zn4bUgDhaqpGmxfkhm5EHmQcqWcrjr1KaZKLoJfXBVX7qZ7MoogqXSAl
